For this project I was required to research a company on Kickstarter.com that did not have a website. Once that company was found I was supposed to refresh their brand and design a website as if they were my client. The company chosen was called Botann. Billies is the brand refresh of that company. Botann produces Scottish welly boots, made and created by a team from Dumfries, Scotland. Their boots are ethically made, sustainable, stylish, and can be worn in the city or out in nature.
At the time, Botann had only been launched on the Kickstarter website, so they did not have a website. Ultimately they needed a website that would showcase their modernized version of the welly and a new brand that would help them stand out from other shoe brands.
To design a new brand and website that showcases the style and ingenuity of the ethically made rubber welly boots, while also capturing their target audience.
Find a company, refresh their brand, and create a website if it didn't already have one.For this project we were required to research a company on Kickstarter.com that did not have a website, and we were supposed to design and build the website as if they were our client.I was involved in the entire process, including the overall strategy, user research, user testing, interaction design, and visual design.
PROCESS IN PROGRESS
Affinity Map (information is grouped and organized from empathy map)
Information Architecture (figure out what the site needs before planning it out in sitemap)